*PLEASE ALLOW TIME FOR PROJECT TO LOAD*
To create something that derives from the music that MK brings. The style of design consisted of iconic features that act as visual communicators. This is then portrayed throughout the whole re-brand, retaining the MK house style. It’s very important that we create a wire frame structure which can act as a grid system.
The aim was keep it true to the name “Minimal”.
Design wise it needed to be clean cut and symbolic, to base the re-brand on swiss/dutch design is key because it will help the whole identity to maintain the look and feel. This then enabled us to target the night at the right audience.